LPGen
If you are new tp PPC marketing or have been doing it for any amount of time, you have or will come across the many problems of creating landing pages that will be accepted by search engines. As the top dog of all search engines, Google has been known to shut down sales campaigns, irregardless of quality score, for what they have deemed to have no relevant content. In internet marketing terms this has come to be known as the “Google Slap.” Tired of being slapped by the search engines, Jonathan Van Clute created LPGen in November of 2007.
What some experienced marketers thought was a solid profitable campaign, the “Google Slap” only had there profit margins dwindle into the red. The many hours spent on research and analysis, in finding the “golden’ keywords to a successful campaign, the “Google Slap” tossed it away because of bids jumping to $0.50 and to as much as $10 per click. There had to be a way that marketers could gain control over the search engines. The answer was LPGen, short for landing page generator.
With the use of LPGen, PPC marketers could now create landing pages with highly relevant content using the keywords they were bidding on in their campaigns. At the same time the cost of doing busines was minimized with lower click through rates. Traffic increased and conversion rates improved dramatically.
The process of creating a landing page can be daunting when you consider the number of pages that have to be created to have a successful campaign. The maintenance factor alone is over whelming. LPGen solved this problem with its dynamic “on the fly” landing page process. This sophisticated program with its “token insertion” capability can insert content into the landing page that is specific to the keyword which has been searched. One could create a custom tailored landing page for each keyword used.
Jonathan Van Clute, who created LPGen, is highly respected Internet marketer. He is well known for his marketing skills. He recently won the Top affiliate Challenge using a number of tools and tactics he developed including LPGen. He is an accomplished internet marketer with years of experience in Adsense, arbitrage, article marketing, affiliate marketing, blogging, SEO and SEM. He has created a number of training videos and has a website, www.ToolTrainer.com, to help other marketers learn the tools of their trade.
In summary, LPGen is a very effective tool that is very simple to use for circumventing the process of creating highly relevant, keyword rich landing pages that can be used to get lower bid prices for the keywords in PPC campaigns. Some of its features and benefits include:
- Fully dynamic page generation – no uploading/FTPing pages.
- Live updating dynamic content targeted to every one of your keywords – no matter how “long tail.”
- Dynamically grab articles from 5 major article directories – add relevant, quality articles to your landing pages with no manual effort, EVER!
- Unlimited template support – Create a unique template per campaign, per ad group, even per keyword if you want!
- Integrated content cloaking – hide your extra content from human eyes, but not from the search engines.
- Full page cloaking – Deliver a unique template just to the search engines that doesn’t include any affiliate links at all!
- Desktop based (Windows only) Installer Wizard – no need for an FTP client, and no need to CHMOD any files.”
Coming on February 22nd. 2010 is LPGen2 a more power packed version that will give its users even more control over the search engines. More information on this version of the software can be found in LPGen2 Review.
